AGGRESSIVE INTERNATIONAL
MARKETING PROJECT FOR THE PROMOTION OF EXPORT OF NORTH EASTERN
HANDICRAFTS UNDER EDF SCHEME OF MINISTRY
OF COMMERCE, GOVT. OF INDIA
The project envisages comprehensive integrated approach to market
cottage and Indian handicrafts products by proved marketing technologies in the
proven international markets.
The project
encompasses product development with the help of International designers
providing a platform for International marketing through participation in Indian
Handicrafts & Gifts Fair and overseas fairs, human resource development,
training and setting up of a Market Cell in EPCH for coordination and
marketing.
Accordingly, the project
was initiated in the month of January, 2003 and A Core Team of 100 entrepreneurs
from the entire North Eastern Region have been provided comprehensive training
with an effort to turn them into handicrafts exporters.