EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

SCOPE OF WORK FOR PRINTING OF CATALOGUES

ABOUT EPCH

Export Promotion Council for Handicrafts (EPCH) established under the EXIM Policy of Govt. of India in 1986-87 is a non-profit organization. It is an apex organization of Handicrafts Exporters for promotion of exports of Handicrafts from country and is devoted to projection of India's image abroad as a reliable supplier of high quality goods & services and adherence to international standards and specifications.

OBJECTIVE OF CATALOGUES

The Export Promotion Council for Handicrafts intends to publish six products catalogues for reference of overseas buyers/international market. These catalogues will be circulated to Importers/Departmental Stores, Indian Missions abroad and Foreign Missions in India. The objective of above catalogues is to create brand image of Indian Crafts in overseas market. The quality of photography, graphic designing and printing will be the essence of catalogue.

The following product catalogues are to be printed:-

- HOME TEXTILES

- HOME DÉCOR

- HOME KITCHENWARE

- HOME FURNITURE

- HOME LIVING

- HOME BATH

Technical specification of catalogue is as follows:

Size : 8” x 11”

No. of Pages : 80 + 4 (cover page)

Paper for inside page : 170 GSM – Megnemet – Germany

Cover Page : 300 GSM

Input : 80 colour pages to be processed with an average 1 to 2

photo on each pages. Graphic/designing/write up/ artwork /editing

are to be executed by the Agency.

Printing : Offset

Photographer/photographs : Professional industrial advertisement photographer is to

be engaged for product photography and designing. About

150-175 images/photographs are to be printed in each catalogue.

Binding : Section sewn

Quantity : 10000

Contents of the Catalogues:

Catalogue will contain qualitative photographs with graphic design support, stylist presentation of product and brief write up of product. Catalogue product photography and designing shall be in synergy.

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Terms of Reference for Agency:

Liaison with exporters (list be provided by EPCH) to have best quality photographs of the products and write up about product/ craft profile
Compiling information, composing/editing and printing
Photography of products in studio with or without props. A high-end industrial advertisement photographer having sense of esthetic, imaginative, creativity shall be engaged for the photography
Photography in NCR will be considered as local.
It is expected that 25% photography will be outside NCR and rest photography will be in NCR or Studio.
Photography cost should be inclusive of travel/stay, props, men and material. No separate cost is provided for this purpose.
Designs of each catalogue to be submitted to Council for approval before printing.

Support from EPCH

EPCH will provide list of exporters with their products
EPCH reserve the right to issue instructions/guidelines from time to time for photographs/ printing of catalogue.
EPCH will provide crafts/products details for each catalogue
Approval of dummy of catalogue.

Pre-qualification

a) Only agencies meeting the criteria specified in this document shall be eligible to submit their proposal pursuant to this Scope of Work. Proposal submitted by individuals will not be considered.

b) Agency should have annual turnover of Rs. 50 crores in last financial year i.e. 2007-08 and cumulative turnover in last 3 years should be at least Rs. 100 crores.

c) Agency should have in house offset printing facilities.

d) Agency should be capable to engage reputed and professional industrial and advertisement photographer.

e) Agency should have in house design studios/graphic designer/visualizer, copy writer

f) Interested agency should provide information on format – “PRE-QUALIFICATION”

Technical Qualification

A. Printing

a) Agency should have experience for printing of at least one catalogue/similar job of international quality in last one year. Copies of such printed catalogues should be enclosed.

b) Agency should submit concept/visual for one dummy of complete catalogue with graphic design input /visual and copy write.

c) Any award/accreditation in quality printing will have additional weightage

d) Since catalogues are required for overseas market to create brand image of Indian crafts, only experienced agency will be considered for the job.

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Agency should provide above information in the prescribed format, viz. – “TECHNICAL QUALIFICATION”

B. Photography and Graphic Designing

a) Agency should be capable to have synergetic products photography and graphic designing

b) High-end digital photographers equipped with digital studio having 16-21 mega pixel and in house image editing, processing facility.

Financial Proposal:

a) Only agencies qualified for pre-qualification and technical qualification will be evaluated on the basis of financial offer.

b) Financial offer is to be submitted in two parts as given below

i. Financial offer for printing Catalogue – FORMAT – ‘PRINTING’

ii. Financial offer for industrial and advertisement photography - FORMAT – ‘PHOTOGRAPHY’

Submission of Proposal

Each proposal should be submitted in separate envelops marked as follows:-

Envelop 1 : Pre-qualification

Envelop 2 : Technical qualification

Envelop 3 : Financial offer consisting of two separate envelops marked as (i)

Printing and (ii) Photography within the Envelop 3.

Processing of proposal:

i. Envelope No 1 i.e. “Pre-Qualification” will first be opened. Those qualified in pre-qualification will only be considered for opening of Envelope No. 2 i.e. “Technical Qualification”.

ii. Financial proposal i.e. Envelope No. 3 will be opened of only those qualify Technical Qualification. Further, Financial proposal will contain 2 envelopes i.e. “Cost of Printing” and “Cost of Photography”. Envelope containing “Cost of Printing” will be opened and only those qualify by lowest cost in printing, their Envelope containing “Cost of Photography” will only be opened.

Other Terms:

The proposal will be considered complete only if all the information as desired above is submitted.
Based on the rates offered by agency will be considered for one catalogue and maxminum for three catalogues based on the lowest rates. The Council may consider to assign the job of printing of rest catalogues subject to quality of Catalogue.
The Council reserves the right to cancel the assignment at any time if the service/quality of the agency are found un-satisfactory.

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The Council reserves the right to accept or reject any or all proposals without assigning any reason thereof.
Council reserves the right to visit the site of printing press to monitor the process, quality of paper and printing.
The selected agency will be required to deposit a security equivalent to 10% of the total cost of job (refundable after completion of job) through Bank guarantee.
The schedule of delivery of printed material will be required to be adhered by agency. Non-adherence of delivery schedule of the printed material shall enable the Council to forfeit the security deposited, if prior approval for extension due to unforeseen reasons not sought.
The photographs/T.P.s taken by photographer will be the property of EPCH. The Council will have the right to use or reuse these photographs as and when considered necessary by the council.
All images/photographs in digital file to be supplied in CMYK dually color corrected for offset printings to be returned to EPCH after printing.
Digital images to be supplied on DVDs

The last date for submission of proposal in prescribed format is 1st August, 2008 by 5.00 PM in Export Promotion Council for Handicrafts “EPCH HOUSE” Pocket 6 & 7, Sector-C, L.S.C., Vasant Kunj, New Delhi-110070.

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EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

PRE-QUALIFICATION

(To be submitted in Envelope No. 1)

1. (i) Name of Agency : ________________________________

________________________________

Phone No. _______________________

Fax No. __________________________

Email : __________________________

(ii) Name of Contact Person : Mr./Ms.__________________________

2. Agency registered : Registration No. ___________________

3. Turnover : Year Amount in Crores

2007-08 _______________

2006-07 _______________

2005-06 _______________

(Enclosed last 3 years audited balance sheet)

4. In house offset Printing facility : _______________________________

(Enclose details and capacity of

press)

5. In house design Studio visualizer, : _______________________________

Graphic Designer (Enclose details

of graphic designer)

Place : ___________ Signed by ___________________

Date : ___________ Name ______________________

Seal of Agency

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EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

TECHNICAL

(To be submitted in Envelope No. 2)

1. (i) Name of Agency : _________________________________

_________________________________

Phone No. ________________________

Fax No. __________________________

Email : __________________________

(ii) Name of Contact Person : Mr./Ms.__________________________

2. Details of catalogues/ Brochure : Printed for (Please write name of organization)

of international Quality printed in _________________________________

last one year (enclose copy)

3. Any award in quality printing : _________________________________

(details) _________________________________

_________________________________

4. Enclose concept and visual with

Graphic designing dummy of one : _________________________________

Catalogue with photographs

5. Time schedule to complete the job : ________________________________

Place : ___________ Signed by ___________________

Date : ___________ Name ______________________

Seal of Agency

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EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

FINANCIAL OFFER – PRINTING - COST

(Separately in closed Envelop and to be submitted in Envelope 3)

1. (i) Name of Agency : _________________________________

_________________________________

Phone No. ________________________

Fax No. __________________________

Email : __________________________

(ii) Name of Contact Person : Mr./Ms.__________________________

2. (i)Cost of printing of 10000 copies : Rs. ________________

of one catalogue as per specification.

(The charges should be inclusive of

paper, designing, input, printing.

Exclusive the cost of photography)

(ii) +/- 4 pages (set of 4 colour : Rs.________________

pages)

(iii) Cost for additional copies

1000 inclusive Tax etc. : Rs. ________________

(iv)VAT/Taxes : Rs. ________________

3. Time to completion the job : _________________________________

4. Payment terms (Please specify) : _________________________________

_________________________________

Place : ___________ Signed by __________________

Date : ___________ Name _____________________

Seal of Agency

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EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

FINANCIAL OFFER – PHOTOGRAPHY - COST

(Separately in closed Envelop and to be submitted in Envelope 3)

1. (i) Name of Agency : _________________________________

_________________________________

Phone No. ________________________

Fax No. __________________________

Email : __________________________

(ii) Name of Contact Person : Mr./Ms.__________________________

2. (i)The photographers should be : _________________________________

Technically qualified, esthetic sense,

imaginative, creative photography and

equipped with design studio mega pixel

and in house images editing is to be

undertaken in synergy complete

Catalogue.

(ii) High end industrial and : Name ___________________________

advertisement photographer

3. Photography charge should be

Inclusive of travel, studio, props,

Digital processing fee, men and

Material

(a) Charges per day shooting in NCR : ______________________________

(b) Charges per day shooting outside : ______________________________

NCR

Place : ___________ Signed by ___________________

Date : ___________ Name ______________________

Seal of Agency

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